For the Bookworms, here's the gist! (damn I look crazy ^)
Alright, so it’s story time!
Today I was reminiscing about one of my amazing clients and I realized that there’s something you want that I’ve had for a REALLY long time. Yup.
You want strangers to buy from you. And every single website client I’ve had has been a Stranger who Turned Into a Close Friend – not the other way around.
Yes, these people trusted me with thousands of dollars without even knowing me. Usually, they find me through a FB Group, go on my website because they’re curious and lo and behold! They become a client.
There’s no courting period. My website does it all for me. And today, I wanted to talk about a Stranger who’s become a client and then a friend.
I met one of my clients through a Website Request form thing for Wix. We had a great convo and really cnnected - I was super excited to work with her!
Unfortunately, I was out of budget for her and had to part ways. But a couple of days later, she called me crying on the phone. I was concerned and confused and asked her what's wrong?
She told me that she NEEDS to work with me; she had talked to other designers and looked at their websites, but she KNEW that I would be able to get her what she needs. (How could she know that if she didn't even know me?) My website let her know the type of experience I provide.
She said she'd get her money together and get back to me. Within 2 weeks, she became a client. See the thing is, subconsciously, she had already decided she was going to work with me. And she did whatever she needed to do it.
Even people who don't immediately buy Branded Websites That Sell when they meet me, have their sights deadset on me. So how can you have clients chasing you for your services?
Show them, don’t tell them
Your website is there to provide a taste of what it’s like working with you.
You’re doing it backwards. After many, many, MANY interatctions with your posts, someone will finally decide to inquire about your offer
Then, you send them to a form to fill out, or your PayPal link. You’ll jump on the phone with them to talk about how YOUR product/service can help them. How YOU work, what it’s like working with you, what the transformation is like, etc, etc.
Some of you even have mini-clarity sessions with them to convince them that what you do is legit, etc.
When in reality, ALL of that can be done on your website. So that by the time they get on a call with you, you’re learning about THEM – because they already know about YOU.
Automate Your Lead Generation
Your client acquisition process doesn’t have to be complicated and you’re already doing it, you’re just doing it on somebody else’s platform. Here’s what you’re doing:
Ads, getting featured/interviewed
Go to your SM of choice and continue the relationship there
Funnel some of them as clients
Throughout this process, you’re trying to stand out from the competition
Whereas, the smart way to do it is:
Ads, Getting Fetaured/Interviewed, Participating in FB Groups
SEND THEM TO YOUR WEBSITE WHERE THERE IS NO COMPETITION
Convert them into clients, OR people who remember you and become referral sources
The Sales Call should just be a courtesy to officially meet them since they’re a stranger. And to see how you can customize your transformation to them. The selling has already been done! On your site.
Get them to your site again and again
Sometimes it takes a couple of times to stick.
So give them a reason to come back. Maybe you have a membership site, or a podcast, or a blog, make it so that there’s always something new for them to check out ON YOUR WEBSITE – ‘Cause that’s where the magic is!
But of course, you can’t do that if you don’t have a Branded Website That Sells, can you?
Me and my people are building businesses that are sustainable. We’re setting things up so we’re getting AUTOMATIC lead generations. In the near future, we’ll have wait lists a mile long, and will be getting bombarded by payment notifications while sipping Pina Coladas in Maui.
And you, will be chained to your laptop, creating offers and ads that lead to your basic LP sales pages kicking yourself for not joining us now.
So if you want to see what it’s like to join me and my clients, click this link to find out more! I’d be happy to talk to you about your own needs.
Book a Branded Website Strategy Call With Me Here!
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